Working with several aspects of the British Esports community we were charged with helping to develop the athlete in E-sports and the story-telling into…Although seeming like a reasonably recent phenomena, E-sports have been with us since the 1990s and the need to develop faster reflex times, quicker hand/eye coordination and improving on multitasking response times. We enlisted a legion of experts - from Person Trainers to reflexologists, nutritionists to optometrists, to create bespoke training programmes for different E-sport disciplines.
When working with Gfinity we combined our understanding of well-being within the industry with storytelling insights to develop new content paths to excite audiences and monitise for advertisers. Working with seven different digital portals, the uptake was strong, with the communication between brand and client even more engaging, showing growth and development as a result.
If you would like to see a full portfolio of this work please just mail us at info@true2form.life