It’s a great day when your brief is ‘To bring happiness to people at the lowest point of the week - on a Monday morning’. It is well documented that pre-work Monday is the low ebb for the majority of the UK workforce. So when tasked with producing a weekly digital download to help combat ‘pre-fatigue’, we set about researching the need behind the morale drop. The results were incredible, and a 4-tier product looking at time, health, finance and culture was produced, to offer a much need sense of optimism and upbeat option when most needed. A premium product, packed with possibility and pro-activity, it was also an advertisers dream - content that leads to action. A joy to put together and a win for the sales, with clear audience purpose, engagement and feedback each and every week.